iQ Press: Make your news stand out

Posted 08/13/2015 in Business Benefits, Mobile Technology, Online Education, Product Updates

We are surrounded by hundreds of news feed sources, nearly all the time. What makes the press so special in today’s technology-driven world is that almost all news reports are digital. With the use of newspaper fading by the day, nearly all consumers rely on their mobile devices to catch up on the news. However, this leaves newsrooms with the reality that they have to compete with hundreds of sources for consumer attention. What can make your newsroom stand out? Real time news feed and the ability for consumers to be social. When consumers can read stories and discuss them all on the same easy-to-use mobile platform, your newsroom is the center of attention. With iQ Press, your newsroom can… • Easily evaluate data for analysis, segmentation, and targeted marketing • Review analytics to monitor user engagement from varied markets • Deploy targeted advertising and promotions based on reader interests • Introduce new products and services to your targets • Build revenue with sponsored pages and content • Enable readers to engage and connect on a deeper level • Provide a community for like-minded people Newsrooms around the world are faced with the reality that consumers today have multiple sources […]