05/12

Mega Trends: The Rise of Technology

With an ever-changing world, it is important to keep up-to-date with the latest trends in modern living. Some of these trends may be the key to success for many technology users of all ages. In fact, there are hundreds of trends in modern technology and education, anywhere from the latest models in Apple products, to the new education ideas from the Bill and Melinda Gates foundation.

We have found that knowing the trends around us promote inventivity and allow us to create the best products possible for the everyday person. Knowing the tools we have access to is what makes iQ technologies unique. We have incorporated the world’s “mega trends” into our ideas for everyday users for the best education and business outcomes possible.

Here are some of the mega trends that are relevant in today’s era of technology and communication:

The rise of personal communications and user empowerment (BYOD, BYOA). With over 1 Billion Smartphones worldwide and on the way to 5 Billion, the app growth for smartphones will not slow down (“app internet”). In this explosive app market, mobile branding and messaging becomes more viable and important.

• Mobile technology and behavior is at the center of the current digital ecosystem, including web,social and search activities. Being optimized for mobile is important. Responsive Web Design enters the market creating a user experience that is device-aware. Wearable computing and the smartphone is the hub. At least 50 percent of consumers will use two or more devices in their purchase process. Sites must be mobile friendly.
• Tablets will likely surpass notebook shipments by 2016. Tablet shipments are expected to grow to 416 million units by 2017. Over 200 million tablets will be sold in 2013. Tablet adoption is expected to jump from 51 percent to 58 percent within the next 12 – 18 months.

• Context-aware computing (CAC) increases with behavioral targeting. A contextually aware system anticipates the user’s needs and proactively serves up the most appropriate and customized content, product or service. This market is expected to grow from $12.74 billion in 2013 to $55.71 billion by 2018. In the coming years, enterprises are expected
to increasingly invest in context-aware applications and technologies, driven by the popularity of trends across enterprise mobility.
The rise of mobile communication and high tech data-computing technology creates immense opportunities to enhance the world of online education. With iQ Technologies, we have incorporated all these tools to create an online social platform built on these mega trends.