We are surrounded by hundreds of news feed sources, nearly all the time. What makes the press so special in today’s technology-driven world is that almost all news reports are digital. With the use of newspaper fading by the day, nearly all consumers rely on their mobile devices to catch up on the news. However, this leaves newsrooms with the reality that they have to compete with hundreds of sources for consumer attention. What can make your newsroom stand out?
Real time news feed and the ability for consumers to be social. When consumers can read stories and discuss them all on the same easy-to-use mobile platform, your newsroom is the center of attention.
With iQ Press, your newsroom can…
• Easily evaluate data for analysis, segmentation, and
targeted marketing
• Review analytics to monitor user engagement from
varied markets
• Deploy targeted advertising and promotions based on
reader interests
• Introduce new products and services to your targets
• Build revenue with sponsored pages and content
• Enable readers to engage and connect on a deeper level
• Provide a community for like-minded people
Newsrooms around the world are faced with the reality that consumers today have multiple sources to obtain the daily news. The hypercompetitive news delivery landscape requires staff to deliver timely and relevant content that also empowers its readers to participate and engage within a dynamic community. iQ Press empowers you to create authentic, rich on-site experiences that strengthen your news brand and differentiate your
offerings from the competition. Our intelligent platform provides deeper user data for analysis, and the power to offer moresophisticated advertising and sponsorship opportunities.
The 24-hour news cycle has given consumers unlimited access to content, and they’ve become particular and savvy when itcomes to receiving and sharing information. A true social news experience must evolve beyond “likes,” and not be limited to140 characters. While iQ Press is not intended to replace existing social channels, it does offer a more dynamic and immersive channel to distribute your news.